Como citar: Haboud, Marleen e Imbaquingo, Jefferson. (en prensa). Carishinas entre la discriminación y la transdiscriminación: lengua, género, identidad y posicionamiento social. En García Tesoro, A. y Haboud Bumachar, M. (eds.). Ideologías lingüísticas en el mundo hispanohablante. Peter Lang Publishing House.

Abstract

This article examines the sociolinguistic and sociohistorical processes through which the Cholo people of Ecuador have moved from racialization to strategic re-indigenization and collective self-recognition. Drawing on ethnographic work, discourse analysis, and grassroots methodologies, this study analyses how the term cholo, historically used as a marker of stigma, subalternization, and geosociorracial discrimination, has been resemanticized as a category of identification, reclaiming and political affirmation. The paper introduces the conceptual triad of transracialization, strategic re-indigenization, and geosocioracism to explain how language both reproduces and challenges racial hierarchies. By foregrounding community agency and working, the article documents ongoing efforts toward constitutional recognition and epistemic justice. Ultimately, it argues that resignification is not merely symbolic but a transformative sociopolitical act that reconfigures identity, memory, and rights in contemporary Ecuador.